Tough Mudder COOKIES Policy

Tough Mudder Limited (“Tough Mudder”, “us”, “we”, “our”) a company registered in England and Wales under registered number 07202563 with its registered office at Abacus House, 33 Gutter Lane, London EC2V 8AR is strongly committed to protecting the privacy of your personal information. The policies below are applicable to Tough Mudder Limited’s website: (the “Website”).

1. Cookie Notice

We use cookies on our Website for identification and analysis and advertising purposes. By using the Website you consent to the storing and accessing of cookies on your device.

2. What are cookies?

Like many other websites, we may use “cookies”, which are small text files that are stored on your computer or internet enabled equipment when you visit certain online pages that record your preferences. We may use cookies to track your use of our Website and its features. We may also use cookies to monitor traffic, improve the Website and make it easier and/or more relevant for your use.

You may occasionally get cookies from companies with links on our Website. We do not control these cookies, and these cookies are not subject to our Privacy Policy.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. By not accepting cookies you may not be able to access certain information and certain features on the site may not function as intended. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

3. How Tough Mudder Uses Cookies

(a) Session Cookies: One ID cookie that is stored for 30 days. This cookie is used to identify site visitors but will not be used for storing information about the user.

(b) Analytics: There are various 3rd party tracking scripts

(c) Targeting: There are various 3rd party tracking scripts

You can find more information about the individual cookies we use and the purposes for which they are used in the table below:

Cookie Type Purpose
Google Analytics Stats gathering cookie
DoubleClick Floodlight Targeting Cookie

Most of our cookies expire within [30] days, although our analytics cookies may persist for [2] years.