It Takes A Tribe

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Building The Tough Mudder Movement

Founder and CEO, Will Dean, shares the inside story of how a scrappy startup grew into a move­ment. Chronicling a culture of innovation and teamwork, he illustrates how nurturing a tribe of passionate fans can transform a company.


It Takes A Tribe had the notable honor of being awarded the 2018 winner in the Start-up Inspiration Category of the inaugural Business Book Awards decided by an all-star judging panel led by John Williams, author and founder of the Ideas Lab.

It Takes a Tribe wins Best Start Up Inspiration Category at the Business Book Awards

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