Building The Tough Mudder Movement
Founder and CEO, Will Dean, shares the inside story of how a scrappy startup grew into a movement. Chronicling a culture of innovation and teamwork, he illustrates how nurturing a tribe of passionate fans can transform a company.
It Takes A Tribe had the notable honor of being awarded the 2018 winner in the Start-up Inspiration Category of the inaugural Business Book Awards decided by an all-star judging panel led by John Williams, author and founder of the Ideas Lab.
He went blind in 2000. He became wheelchair-bound in 2006. In 2015, Randy Pierce and his team ran Tough Mudder Los Angeles. The courage to leap into the unknown is the basis of many Tough Mudder obstacles. Nobody embodies this ethos more than Randy Pierce.
If anyone embodies the Tough Mudder spirit of keeping on keeping on, of the grit involved in moving forward and never looking back, it’s Deanna Blegg. She has overcome seemingly insurmountable obstacles not only as World’s Toughest winner, but also throughout her life.
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