Protein 101: Understanding the Power of Protein

By TMHQ | 8 February, 2017


Let’s face it, Protein can be a little intimidating and scary sometimes. And do you really know how, when and why you should use it? For many, the answer to this is no. Given this backdrop, we seek to strip back the world of protein and protein shakes to its fundamental basics in a bid to provide you with the chance to help make informed decisions that are right for you and your own goals. 

To kick things off, what even is Protein?

Protein is a nutrient that is found in food and serves as an essential part of the diet. In more detail, proteins are a long chain of amino acids that are vital to cell function and are the building blocks of muscles in the human body. Different to proteins, but just as important to sport and exercise nutrition, are carbohydrates which can be broken down to provide energy to the body. So, if you have at least those basic principles in mind, you’re already doing better than most people.

What should I be using to fuel up?

Protein and Nutrition Shakes, aim to provide the body with a source of protein and/or carbs. Sounds simple so far right? One thing we know about people is that we’re all unique: each one of us has different wants, needs, dreams and goals. No person is the same and so, therefore, no nutritional requirements are the same. Specialist protein providers offer a range of products designed to be consumed at different times for different reasons. Few users will use products correctly, but it is definitely highly beneficial to do so. If you’re looking to maximise your Tough Mudder training then using the right shake for you will help you along the journey.

How much Protein do I need?

A basic question we often encounter is: “how much protein do I need?”. Guess what, the answer to that varies as well.  The recommended amount of protein to be consumed by a sedentary adult is roughly 45g for women and 55g for men.  However, the standard recommendation for muscle building is around 0.7 gram of protein per pound of body weight per day. Let’s assume that an average build male wanted to undergo some serious bulking up, it is estimated that a 12 stone male would need around 115g a day. This definitely sits at the top end of things, however, what is clear is that for active individuals – whatever the level – maintaining an average daily intake of above 45g or 55g will be important to allow the body to develop accordingly and recover sufficiently. It is here that incorporating protein shakes into one’s diet can really help.

Getting started.

Nutrition is a vital part of the training process, in order to stay fit and healthy and make performance gains.  Training breaks you down, it’s when you recover that you come back fitter and stronger.  So you need to ensure that you’re getting enough protein, carbs and micro-nutrients on board so that you’re ready to go again the next day.  Bring On Tomorrow.

For Goodness Shakes, who are proud to be in partnership with Tough Mudder in 2017, offer a fantastic range of protein-based products that will help athletes prepare for, participate in and recover from the arduous rigours of training for, tackling and accomplishing the best obstacle courses in the world. Their range is designed to deliver the right amount of protein for different aims and goals. For the full selection head over to their app at

For Goodness Shakes, the UK’s no 1 RTD Protein brand have joined forces with world renowned active lifestyle brand and obstacle event series, Tough Mudder. It’s the perfect match, For Goodness Shakes will be delivering the Protein and Energy drinks & supplements to enable Mudders to prepare and fuel up before taking on the physical and mental challenge that is a Tough Mudder course.
Further information about all products can be found on the website: