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COUNTDOWN to WORLD's Toughest Mudder
2025/06/28 01:00:00
SPIN 2 WIN IS BACK. DISCOVER YOUR MUDDER SELF AND REVEAL A PRIZE. START SPINNING
COUNTDOWN to WORLD's Toughest Mudder
2025/06/28 01:00:00
SPIN 2 WIN IS BACK. DISCOVER YOUR MUDDER SELF AND REVEAL A PRIZE. START SPINNING
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News

Lucozade Sport Launch FitWater

Author: Tough Mudder August 16, 2017
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Whether you’re training beforehand or tackling Tough Mudder – hydration is always important.

Our hydration partner Lucozade Sport are on hand at every event providing tasty refreshment on course and as you cross the finish line and now they’ve developed a brand new drink to help you keep you hydrated and help replenish what you lose in sweat.

Endorsed by Lucozade Sport Ambassadors boxer Anthony Joshua and fitness star Emily Skye, this is the only drink you’ll need for your next workout.

Lucozade Sport have developed FitWater

It’s called FitWater and it’s specifically designed to help replenish electrolytes lost during exercise, plus it contains zero sugar.

Electrolytes are essential minerals and present in all body cells – from skin cells to brain and muscle cells.

During exercise our body temperature rises which causes our body to sweat. Sweating is the most effective way for our body to cool. We don’t only lose water when we sweat, we lose electrolytes as well.

We are all different and lose different amounts of sweat during exercise.

On average we lose 0.5L to 1 L of sweat in one hour of moderate intensity exercise. Drinking FitWater is a great way to help replace the electrolytes you lose through exercise, without taking on extra sugar.

Drinking FitWater is a great way to replace the electrolytes you lose through exercise, without taking on extra sugar.

How is FitWater made?

Lucozade Sport FitWater is made by taking natural spring water, purifying it and then adding four key electrolytes – magnesium, calcium, sodium and chloride.

Electrolytes play vital roles in most physiological processes in your body. For example, they help transportation of water into, around and out from your body’s cells, muscle cell contraction and the electrical impulses between  brain cells.

Magnesium also helps combat tiredness and fatigue, Calcium helps normal muscle function and sodium and chloride help replenish what you lose in sweat.

Which basically means your body is using them (and losing them) when you are on course kicking ass.


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